On October 12 and 13, 2018, the HAWK - University of Applied Sciences and Arts, Hildesheim, Holzminden, Göttingen, Faculty of Design at the campus Weinberg in Hildesheim together with the German Color Center (DFZ) organizes an international conference on "Color in Design - The Value of Color ". The gathered fields of knowledge and application present current research and development issues with regard to the use of color in the design.
Color is the factor X that gives rooms, products and media their quality and appeal, sometimes their meaning, but often their value. Between pigment and pixel, virtual worlds and artificial intelligence, we shed light on the current and future values of color. The aim of the conference is to promote the encounter and exchange of knowledge and experience in the strategic use of color in the design and sub-disciplines of architecture. Lectures from various scientific, technological and design disciplines, as well as application-practical workshops, the color design forum and the light, color design and spatial laboratory stimulate a deeper discourse on the topic. A joint evening event is the framework program of the conference.