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  • June 07, 2018 9:09 PM | Anonymous member (Administrator)

    On October 12 and 13, 2018, the HAWK - University of Applied Sciences and Arts, Hildesheim, Holzminden, Göttingen, Faculty of Design at the campus Weinberg in Hildesheim together with the German Color Center (DFZ) organizes an international conference on "Color in Design - The Value of Color ". The gathered fields of knowledge and application present current research and development issues with regard to the use of color in the design.

    Color is the factor X that gives rooms, products and media their quality and appeal, sometimes their meaning, but often their value. Between pigment and pixel, virtual worlds and artificial intelligence, we shed light on the current and future values ​​of color. The aim of the conference is to promote the encounter and exchange of knowledge and experience in the strategic use of color in the design and sub-disciplines of architecture. Lectures from various scientific, technological and design disciplines, as well as application-practical workshops, the color design forum and the light, color design and spatial laboratory stimulate a deeper discourse on the topic. A joint evening event is the framework program of the conference.

  • April 25, 2018 3:10 PM | Anonymous member (Administrator)

    The AIC Language of Color Study Group wants you to play a game.  The Colour Naming online experiment is designed to collect colour names in multiple languages with their corresponding colour ranges. You will be asked to name a series of colour samples and provide information about your cultural background and viewing conditions. You are free to omit any question and you may withdraw at any time without penalty. Participation in this study is strictly anonymous and voluntary.

    Many individuals find the tasks of this study enjoyable and we believe there are no known risks to participants. The purpose of this research study is to improve colour communication in multilingual environments. Please feel free to contact the principal investigator Dimitris Mylonasor the supervisors Lindsay MacDonald and Lewis Griffin of University College London if you have any questions.

  • April 25, 2018 3:08 PM | Anonymous member (Administrator)

    Finding explanations for the observed variation in human languages is the primary goal of linguistics, and promises to shed light on the nature of human cognition. One particularly attractive set of explanations is functional in nature, holding that language universals are grounded in the known properties of human information processing. The idea is that lexicons and grammars of languages have evolved so that language users can communicate using words and sentences that are relatively easy to produce and comprehend.  In this talk, I summarize results from an exploration of color words cross linguistically, from an information-processing point of view.  First, I show that word lengths are optimized on average according to predictability in context, as would be expected under an information theoretic analysis. And second, I apply a simple information theory analysis to the language for color. The number of color terms varies drastically across languages. 

    Yet despite these differences, certain terms (e.g., red) are prevalent, which has been attributed to perceptual salience. Our work provides evidence for an alternative hypothesis: The use of color terms depends on communicative needs. Across languages, from the hunter-gatherer Tsimane’ people of the Amazon to students in Boston, warm colors are communicated more efficiently than cool colors. This cross-linguistic pattern reflects the color statistics of the world: Objects (what we talk about) are typically warm-colored, and backgrounds are cool-colored. Communicative needs also explain why the number of color terms varies across languages: Cultures vary in how useful color is. Industrialization, which creates objects distinguishable solely based on color, increases color usefulness.

  • March 29, 2018 6:39 PM | Anonymous member (Administrator)

    In the latest edition of the JAIC, Volume 21,  Brexit Blues: an explanation of how the UK legal systems protect colour and how this may be affected by recent legal and political developments.   This study is an analysis of the legal mechanisms available in the United Kingdom (UK) to protect colour and the possible implications on these protections of the UK’s decision to leave the European Union (EU). 

    The study explains the unique issues colour presents for the law and explores how the intellectual property system operates to generate rights over colours generally with reference to the colour blue as an illustrative thread running through the study. It has used both literary and web-based resources and contribution from those practicing in the field. Consideration is then given to multiple colour rights and the interrelationship between the various rights in the context of the current political climate. 

    Received 16 November 2017; revised 02 March 2018; accepted 17 March 2018 Published online: 26 March 2018

  • March 21, 2018 11:29 AM | Anonymous member (Administrator)

    On the 21st March the AIC community celebrates ‘colour and light’, without which no human being would survive on our planet Earth.   The AIC has been celebrating the International Colour Day which falls on the March Equinox, and the event carried out by the member countries.

  • October 25, 2017 11:27 AM | Anonymous member (Administrator)

    The AIC Color Award in Art, Design and Environment, established in 2015, was presented for the first time during the AIC 13th Congress in Jeju, Korea. Dr. Nemcsics is awarded for his outstanding contributions in color dynamics, color harmony, arts, architecture and environmental color design.  See more details in the “CADE Award” section.

  • October 25, 2017 11:25 AM | Anonymous member (Administrator)

    The award is bestowed upon Dr. Luo in recognition of his important work in the field of color and imaging science. The award was presented during the AIC 13th Congress in Jeju, Korea.   See the “Judd Award” section for the list of previous awardees. View and download the list of the most important publications of the AIC Judd awardees.

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