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COLOR IN GAMES AND TOYS (CGT)

The AIC Study Group on Games and Toys is focused on analyzing color in gaming contexts, with particular attention to games, video games, and toys. The group aims to bring together researchers, experts, and enthusiasts in the field and intends to explore in depth the importance and impact of color in these applications.

The group's primary objective is to investigate how color choices influence the gaming experience, understand the psychology of colors applied to toys, and examine how the color palette can stimulate creativity and foster learning processes in children and adults. Special attention is given to the use of games and toys by color-blind users.

The group aims to be a platform for various professional figures for the exchange of ideas, opinions, results, and best practices regarding the use of color in playing. Anyone interested in these aspects is welcome to join the group.

Alessandro Rizzi | Chair
Computer Science Department, 
Universit√† degli studi di Milano, Italy

Andrea Siniscalco | Chair

Department of Design, Politecnico di Milano, Italy


Contacts

sg-cgt@aic-color.org


2024 SG CGT ACTIVITIES

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